Details
Playing for Keeps is a streetwear brand made for today’s sneaker culture. The brand crosses elements of various subcultures, including the braggadocios of hip-hop and the individual successes of extreme action sports – all tied together by the common theme of competition. The competitive spirit is also embodied in the modern sneaker culture and the relentless search for the newest shoes, flashiest styles, and rarest releases. The brand brings these subcultures together, speaking to a variety of races, backgrounds, and interests in the process.
