The Hundreds is the worldï¾¡ï¾¦s first social merchandising company. Now in its 8TH year, the global brand is a 2-part lifestyle project that houses both a clothing line and online-magazine. Co-founded by Ben and Bobby Hundreds in 2003, both ends of The Hundreds incorporate our trademark attitude and personal perspective on street subculture, with an emphasis on people over product.
The Hundreds apparel is inspired by LOS ANGELES LIFESTYLE / CALIFORNIA CULTURE and Southern Californiaï¾¡ï¾¦s skateboarding, surf, punk, and hip-hop cultures. The design is reminiscent of 1980s surf-culture t-shirts, independent skateboard company apparel of the 1990s, and the advent of ï¾¡ï¾§streetwearï¾¡ï¾¨ at the end of the millennium. The line is comprised of graphic t-shirts, denim, wovens, fleece, outerwear, headwear, and accessories. In late 2008, The Hundreds also launched a shoe program monikored The Hundreds Footware. And in 2009, The Hundredsï¾¡ï¾¦ optical program, The Hundreds Eyeware, debuted to the public.